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Working Cafe

SERVICES

Here's HOW  we're going to take your business to the next level

Brand Positioning and Copywriting
 

Are you tired of blending in with the competition? My brand positioning and copywriting services will help you stand out and make a lasting impression. I'll work with you to identify your unique value proposition and craft a brand positioning message that aligns with your goals and speaks directly to your target audience.

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What I offer:

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Competitor Research

 

By identifying and auditing your key competitors, I'll develop a comprehensive report that highlights key industry trends, available opportunities for your business, and potential threats. This report will provide key insights that shape the way your business differentiates itself from its competitors. ($1500 USD)

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Target Audience Research

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I'll help you gain clarity around who your ideal customer is and what makes them tick. Gaining a deeper understanding of your ideal customer will serve as the foundation of your brand positioning strategy, as well as all of your other digital marketing strategies moving forward. ($1500 USD)

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Value Proposition

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Based on Competitor and Target Audience Research, I'll craft a Value Proposition that clearly communicates the benefits of your product or service to customers, and highlights the unique value you provide compared to your competitors. This messaging will help guide your business decisions by clarifying your unique selling point, and it will also serve as compelling website copy. ($1000 USD)

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Positioning Statement

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I will use your unique Value Proposition as a guide to craft a Positioning Statement for your company. Your Positioning Statement will serve as the focal point of many business decisions, so it's important to get it right. I'll craft three unique statements for you to choose from, and I will edit your favorite version as many times as necessary to arrive at a Positioning Statement you feel strongly aligned with. ($500 USD)

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Marketing Implementation Plan

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So now your brand has been uniquely positioned within your industry. What's next? I'll hold your hand through the next steps, and clearly outline the path forward for you and your business. ($500 USD)

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Website Copywriting

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Your Value Proposition and Positioning Statement messaging will serve as a strong starting point for compelling website copy, but they won't fill every page on your website. I'll craft copy that turns your website into a converting machine! (starts at $500 USD)

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Social Media Marketing
 

There's nothing more frustrating than pouring hours into posts that completely flop. If you're tired of seeing little to no results on social media, no matter how hard you try, I can help. I've worked as a Social Media Manager for years, and I know the strategies that will help you achieve your ever-elusive growth goals

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What I offer:

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Social Media Audit

 

If you aren't sure why you aren't reaching your social media goals, this is a great place to start. I'll review all of your social media pages with a fine tooth comb and compile a comprehensive report that details what's working, what's not, and how you should move forward. Using my knowledge of social media best practices, I'll tell you exactly how you can start maximizing your ROI and getting the most out of your social media efforts. ($1000 USD)

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Social Media Strategy

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This offering is perfect for start-up companies who want to do things right the first time, or for companies who are tired of wasting their time on social media and are ready to move forward with confidence and direction. After conducting industry research, target audience research, and a social media audit, I'll detail precise strategies that will make your social media numbers sky-rocket. If you're looking for a step-by-step guide to success on social media that is uniquely tailored to your business' unique needs, this is it. ($2500 USD)

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Paid Social
 

Are you ready to skyrocket your sales and quickly scale your business? Whether you want to sell products at scale, build brand recognition, or quickly grow your social media accounts, utilizing paid social is the way to do it. You don't need a massive budget either - it may surprise you how far $100 can go!

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What I offer:

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Strategic Planning

 

After analyzing your company's industry and target audience, I will develop a comprehensive paid social campaign with specific business goals in mind. This will serve as a blueprint for how to maximize your ad spend, including which platforms to market on, what types of creative to test, and a general outline for your copy. ($1500 USD)

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Ad Creation and Management

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Don't feel confident running ads by yourself? I've got your back. I'll take care of everything from the creative and copy, to ad set up and management. The only thing you'll have to worry about is fulfilling orders! (starts at $1000 USD)

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Paid Social Training

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If you're interested in brining ad capabilities in house, I can help train up one of your team members! This will include training sessions and plenty of time for questions and open-ended conversation. (starts at $500 USD)

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Influencer Marketing
 

Building trust with prospective customers doesn't come easily. But, one post from the right influencer could be all that it takes to not only get your target audience thinking about your brand, but also turn them into loyal customers.

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What I offer:

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Influencer Campaign Strategy

 

After gaining a better understanding of your business goals, industry and target audience, I'll create a campaign strategy to help you tap in to the power of influencer marketing. The strategy will include the identification of relevant creators in your niche, as well as a campaign brief and suggestions for budget allocation. ($1500 USD)

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Influencer Campaign Management

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Influencer marketing can get expensive if you don't know the ins and outs of the industry. My campaign management services often pay for themselves! This includes influencer outreach and negotiation, as well as deliverable management. (starts at $500 USD)

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