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What Are Hashtags And Why Are They So Important?

Writer's picture: Sara NielsenSara Nielsen

Essentially, a hashtag is a label used on a social media site that makes it easier to find posts that contain a certain type of content. When you add hashtags to a post, you make it easier for people searching for a specific theme or information to find your content. With the endless amount of content circulating on social media sites, it’s easy for posts to get lost in the shuffle. Including hashtags on your photos and videos helps users who may be interested in your content cut through the clutter and find what they’re looking for.


Using hashtags is an easy and effective way to reach social media users who aren’t already following your account. Many users on various social channels, like Instagram and Twitter, will follow various hashtags. When you use hashtags, your post will appear directly on the feed of anyone following one of them – and there’s a good chance that those users will be members of your ideal target audience. Additionally, your post will also show up for anyone who searches for a hashtag that you’ve used, boosting your visibility even more.


Another fact to consider is that hashtags help social media algorithms push your content to the right audience. Targeting your ideal audience is made much simpler when you allow the social platform to do the work and share your posts with people interested in related topics. Hashtags make it easy for algorithms to identify what your post is about, and who would like your content.


If you aren’t already adding hashtags to your posts, don’t wait any longer to start!

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